Tactics to Complete Professional Clothing Photography in 5 Steps

When it comes to e-commerce, the product picture quality is the most important thing. High-quality pictures can turn the audience into customers. Are you excited to showcase the clothing brand line in an impactful way? Creating professional photography doesn’t mean you have to buy top-notch resources. You can hire professional clothing photography companies and make the right approaches to reach your audience. Read this post to learn how clothing photography can enhance sales ratios.

Understanding the necessity of hiring a professional clothing photography

According to a survey, 90% of shoppers find the quality of pictures extremely important. It impacts the decision to purchase a product. Understanding how to photograph clothing can either make or break your online clothing store identity. We are currently living in a generation where every other business fights to achieve user’s attention. Hiring a professional photographer for product photography clothing is a worthy idea. Check the following post to know how you can make your clothing items more delightful for online customers.

Start preparing your product for the photoshoot

Before you start professional clothing photography, choose your garment and make it ready to fire on the red carpet. Steam all the wrinkles and lint and let them shine in the light. No one loves to add wrinkled garments to their cart. When someone visits the store, they look at the clothing picture. So, ensure the picture looks better than it looked before. 

Flawless pictures of products allow customers to imagine how they would look by wearing them. The photos you are going to upload on your website should be clicked in the right lighting effects.  No matter how beautifully captured pictures you have, if your cloth has wrinkled, damaged, and faded, no one will give a damn about that. So, before anything, keep your product ready for the shoot.

Ready with the studio setup photography

A nice studio is necessary to capture some nice photographs of clothing. There are 3 areas on which you should be concerned, and those are camera, backdrop, and lighting. When you choose professional product photography clothing experts, they have top-notch studio settings and the right resources. 

To pop out the color of the clothing, limit the distractions, and give a clean feel to your pictures. It is good to choose a white or lighter color background for photography. No matter how costly resources you have for photography, without the right lighting, it goes to waste. Shoot during the daylight to keep things looking natural. Don’t put the product directly in the sunlight, and ensure your item isn’t placed too close to the backdrop. 

Styling your apparel is a must for apparel photography

Clothing photography on models gives your garment a life and showcases how they look like a real person. It is easier for the customers to see themselves wearing the product and offering a realistic view of style & appearance. If you don’t have a large budget to pay for models for photography, you can use Mannequin. Using Mannequin photography for clothing offers a professional and consistent look. By using this prop, the clothing business can highlight the structure and shape of the clothing. Through this way, you can let the customers focus on the design & detailing of garments.

Camera setup & take multiple shots from a different angle

The camera setup is a necessary step in photography. Higher ISO can distract the view.  The more you set the Aperture, the better image you will capture. During photography for clothing, the Aperture setting should be high because it verifies the photography is well-focused. The shutter speed of the camera should be balanced. Now, when you are all ready with the camera setup, start to capture multiple shots from different angles. First, take some test shots and set the lighting and camera accordingly. Additionally, take some product close-ups to highlight the specific detailing.

Edit & post the product photography on the website

Now, your job is done, so you can wrap up for the day. Now, the last but most crucial stage is editing the pictures. Once you are done with the photo shoot, make the picture ready to upload. Make the pictures look professional and consistent. It should be attractive and compelling to users. With the help of professionals, it becomes easy for you to integrate post-production processing.

Summary

Running a fashion brand is a huge responsibility. In this competitive apparel business landscape, it’s tough to stand apart from the competitors. However, product photography is the only way to keep yourself apart from others. You can influence customers' decisions by loading quality pictures of the product. Many buyers want to see how the piece will look on them before purchasing. Through professional clothing photography, you can give delightful experiences to your customers. Great photography evokes emotions and resonates with the targeted audience, so visit Shootify today.